Business psychologist & leadership coach

Leaders who lift. Teams that succeed.

I help leaders, management teams and HR in private and public organisations collaborate better, make sharper decisions and deliver results – with psychological depth and business acumen in one person.

  • Authorised psychologist
  • Graduate Diploma in Marketing
  • Independent since 2009
Portrait of Anders Amstrup
2009
Own coaching practice – founded in the middle of the financial crisis
55+
Key leaders coached at Magasin du Nord
2,000
Leaders taught at DTU and Ledernes Kompetencecenter
14 yrs
Hands-on management experience before becoming a coach
The approach

Psychology and business – in the same room

Most coaches come from either psychology or business. I come from both. We work with the human side – relationships, roles and dynamics – without ever losing sight of the bottom line.

MSc Psychology · Business psychologist

Understands people

What drives each leader? Where is the friction in the team? I spot the patterns quickly and get close – direct, down-to-earth and with a sense of humour.

Graduate Diploma in Marketing

Understands business

Development has to show up in operations. I talk business models, sales and EBIT as easily as trust and conflict – and keep the focus on impact.

Jeg valgte dig fordi du er direkte og no nonsens, uden at være Karl Smart.

Lone Møller SørensenProfessionel bestyrelsesformand og tidligere CEO
Anders Amstrup in a dark suit
About Anders

Passionate – and collaborative

With 14 years of management experience behind me, as chief psychologist, sales director and more, I opened my own coaching practice in 2009 – in the middle of the financial crisis. Since then I have worked closely with Magasin, Ledernes Kompetencecenter and the Technical University of Denmark (DTU), among others.

At Magasin I have, since 2009, developed leaders who must perform exceptionally – with their own teams and with the rest of management – in a dynamic and vibrant organisation.

In parallel I have worked with many other clients on leadership coaching, management team building, conflict mediation, crisis psychology and facilitating strategy sessions. Sales training and acting as a sounding board for sales managers are also among my specialities – especially for specialists who are not salespeople but still have to sell.

I am motivated by working with dedication towards goals – and by working with other people. Navigating complexity together with others challenges and satisfies me. The key word is collaboration – also in my role as chair of my home town’s running club since 2018, with 300 members, a board and 16 coaches. In the running club we create community, healthy bodies and experiences of nature and running for the town’s residents, and that, to me, is a wonderful mission.

I have always been eager to learn, and during my own management career I spent 10 years as an external lecturer at Copenhagen Business School (CBS), Department of Marketing, on the MSc in Economics and Business Administration (cand.merc.) programmes.

Education
Authorised psychologist, MSc Psychology (business psychologist) · Graduate Diploma in Marketing
Practice
Independent coach since 2009
Teaching
DTU and Ledernes Kompetencecenter
View profile on LinkedIn
Educator & facilitator

A couple of thousand leaders have had a front-row seat

At DTU and Ledernes Kompetencecenter I have taught leaders on programmes such as:

  • Diploma in Leadership
  • Leadership in Practice
  • Newly Appointed Leader
  • HR in Practice
  • Sales Psychology

Please contact Ledernes Kompetencecenter if you would like to attend a course with me as your instructor.

Anders Amstrup speaking to a full room of leaders at Lederne
How it works

From first conversation to measurable impact

  1. No-obligation conversation

    We talk about your situation, challenges and ambitions – with no strings attached.

  2. Clarify & design

    I put together a programme with clear goals, tailored to the people, the team and the business.

  3. The programme

    Coaching, workshops or facilitation – close to everyday work and with concrete tools.

  4. Follow-up

    We evaluate the impact and make sure the change sticks in everyday work.

Contact

Let’s talk

Tell me briefly about your situation and I will get back to you as soon as possible. You are also always welcome to call directly.

Book a no-obligation conversation

Fields marked * are required.

Call Contact